Leads that go cold
Every inquiry answered while they’re still deciding.
For businesses whose forms, messages and ad leads wait for a reply. Each one is answered straight away in your voice, with the first questions asked and a time offered, then followed up until they answer. Live within the first month.
A form at 2:14.A reply the next morning.Booked somewhere else by lunch.
Where leads wait
Leads arrive in six places. Most of them wait.
Each place is checked when someone has a minute. Interest is highest the moment a person asks, and that is the moment nobody is looking.
- The website formFilled in after hours, opened the next morning.
- The site’s chatA question asked while nobody was watching.
- Instagram messagesRead between appointments, answered later.
- Lead forms from adsPaid for, then left in a list nobody checks.
- EmailUnder the invoices and the newsletters.
- Booking requestsA time asked for, still waiting to hear it’s theirs.
All six land in one place, and each is answered the same way.
The first reply
The first reply answers what they asked, and offers a time.
We write the replies with you, from the questions your inbox already gets, so each one sounds like your front desk on a good day. It asks the one thing you need to know, and the person has a time before they’ve closed the tab.
Most leads aren’t lost to a no. They’re lost to a wait.
- Asked
- Answered
- Offered a time
- Booked
Followed up until they answer, then left alone.
People who go quiet have usually just got busy. Each message is written to sound like you and sent by text or email, a day or two apart.
Straight away
The first reply
Answers what they asked and offers a time.
The next day
A second message
A short note, in case the first got buried.
Two days on
Another time offered
One clear time they can say yes to.
Booked
On the calendar
A time that suits them, confirmed.
It stops when they answer.
CRM & AutomationLeads you paid for
You paid for this lead. It gets the fastest reply.
Lead forms from your ads go to the front of the line: answered within a minute, offered a time, and followed up like every other. Each booking is counted to the ad that brought it, so you see which ads fill the calendar.
Ads that payFacebook & Instagram Ads
A slow reply is one of the ways a lead slips. Stop losing the leads you get
Questions owners ask about slow replies.
What is speed to lead, and does it matter?
It’s the time between someone asking and someone replying. Few things matter more: people contact several businesses at once, and the first real reply usually gets the booking.
How quickly should you respond to a new lead?
Within minutes, while they’re still holding the phone. After an hour, many have moved on or booked elsewhere. When nobody’s free, an automatic reply holds them until someone is.
How many times should you follow up with a lead?
More than most businesses do. Many stop after one call, while plenty of people book only after several touches over a few days, by call, text and email. Spaced out and useful, follow-up reads as service, not pressure.
Why do leads go cold?
Mostly time. A reply that comes the next day lands after they’ve called someone else, and a lead nobody owns gets one try and is forgotten. Leads rarely go cold on their own; they’re left.
How do I follow up with a lead that’s gone quiet?
Give them a reason to reply that isn’t “just checking in”: an answer to what they asked, a time that’s free this week, a simple yes or no. Then leave the door open; some come back weeks later, when the timing is theirs.