01Aids due
A message when their aids come due
A note from the clinic reaches them a year ahead, while they’re still deciding what to do about the old pair.
Audiology
For independent audiology and hearing aid practices. People searching for themselves or for a parent find you and get an answer, more tests turn into fittings, and past patients come back when their aids are due.
Who calls first
People put off their hearing for years, and it’s usually family who finally push: a son searching late at night, a daughter who books the test and drives him there.
A patient’s years
Miss the first call, or let a test go quiet, and it’s years that go with it, not one visit.
Year 0
The call comes in, the test is booked, and a few weeks later he’s wearing his first pair. It looks like the end of a sale. It’s the start.
Year 1
A check every year, and the aids cleaned and adjusted, so they’re worn every day instead of left in a drawer.
Year 3
When the ringing gets worse, he comes back to the people who already know his hearing, not to a search.
Year 5
Aids are replaced every few years. His file says when his are due, so the clinic is the first to get in touch.
Year 6
Happy patients send the people closest to them: a husband or wife first, then a friend who’s been putting it off too.
Where a clinic loses them
None of it shows in a day’s list. Each one is a patient who was ready, and quietly went somewhere else.
His aids turned five. Nobody from the clinic got in touch, but an offer from another one did, and he took it.
Past customers who don’t come backAids recommended, a price to think about, and no one followed up. Six weeks later he’d stopped thinking about it.
Consultations that go quietHe’d finally called about his hearing. The machine answered, and he put it off another year.
Missed callsShe booked it weeks ahead. Nobody reminded her, and the hour sat empty.
No-showsFrom the test to the fitting
A test ends with a lot to think about. The patients who hear from you again are more likely to come back to be fitted.
Left alone
Followed up
A reminder before the test, and a new time offered straight away when someone cancels.
For patients recommended aids who didn’t go ahead, a few weeks of follow-up in your clinic’s voice.
Cost, a trial, why not an over-the-counter pair, each answered the way you’d answer it.
It stops when the fitting is booked, or when they tell you it’s not for them.
Years after the fitting, the new pair is when patients shop around. The clinic that kept in touch is the one they come back to.
Due back this season
Bookings from people who already trust the clinic, without paying to find them.
Reviews & Reputation01/ 05
01Aids due
A note from the clinic reaches them a year ahead, while they’re still deciding what to do about the old pair.
02Yearly check
Each patient is asked back when a check or a clean is due, so a year doesn’t go by unnoticed.
03Tinnitus follow-up
Patients in tinnitus care hear from the clinic between visits, and book the next one when they need it.
04Gone quiet
The ones who drifted away get a friendly note from the clinic, and a time that works for them.
05A spouse’s first test
Happy patients are asked for a review, and to tell a husband, a wife or a friend.
Where new patients come from
New patients come three ways, each needing something different, and every way ends in the same booked test.
Google Ads bring in people searching right now, while the rest builds.
Local SEO & Google Business ProfileSEOGoogle AdsBeyond referrals
Be the clinic people find and trust when they, or a parent, finally decide to act: a strong Google profile and reviews, a website that makes a hearing test easy to book, and every call answered or returned quickly.
Gently, and over time. Many need weeks to accept the result, talk it over with family and think about cost. A call a few days later, answers to their questions and a check-in months on bring many back.
Keep track of when each pair was fitted, and reach out before it’s due with a reason to come in: a check, a clean, a look at what’s new. Patients you’ve already fitted are the easiest to see again.
Many older callers won’t leave a voicemail or call twice. A callback the same day, and a text where they use one, keeps them from trying the next clinic on the list.
Many referred patients still put the call off, so a referral alone doesn’t fill the schedule. Reaching each one soon after the note arrives, and booking the test on that call, turns more of them into appointments.