Read as clicks
The number the ad platform reports: how many clicked.
- Which ad each visit came from
- The calls that rang out
- What the bookings were worth
For businesses paying for ads
Ads that pay, counted to the booking.
For Google, Facebook or Instagram ads that get clicks but not calls, whoever runs them. Followed from the ad to the booking, with a count each month of what every dollar brought.
- 01AnsweredEvery lead from the ads answered and followed up
- 02TracedEvery booking traced to the ad that brought it
- 03MovedThe money moved to the ads that book
- 04OwnedLess riding on ads as your own pages bring more
One month of ads
The ads brought the people. Too few of them booked.
One chiropractic clinic’s month of ads, from the first click to the visits booked.
Clicked
Most landed on the home page, looked for the thing in the ad, and left.
Asked
Calls and forms. Many of the calls rang out, and the forms waited for morning.
Booked
New patients. The rest asked once, heard nothing more, and went quiet.
Every click was paid for, booked or not.
The same month
Clicks are easy to count. Bookings are what you paid for.
Counted by who booked and which ad brought them, the month shows where the next dollar should go.
Read as bookings
Who booked, and the ad that brought each one in.
- Most visits from one back-pain search
- Every missed call counted, and texted back
- The most-clicked ad booked nobody
More budget buys more clicks.It doesn’t fix what happens after them.
So nothing gets added to the budget until the way from the ad to the booking is built.
After the click
The click is paid for. Everything after it should be built to book.
Whichever ad they clicked, the call, the form or the message lands in one place.
What’s fixed
- A page for each adIt says what they searched for or saw, and asks them once to book.
- Every call, form and message answered fastA missed call is texted back in seconds, and nothing waits until morning.
- Followed up until they decideFollow-ups keep going until they book, or say no.
- Every booking traced to its adEvery call and form marked with the ad it came from, so the month counts to the visit.
A search at 9, a call at 9:12. The month’s report knows which ad it came from.
CRM & AutomationMissed callsLeads that go coldEach month, the ads that booked get more. The rest get replaced.
- 01
Aimed at the work worth paying for
The visits you want more of, on the channels we choose with you, not one budget spread over everything.
- 02
Judged on bookings, not clicks
Each ad is counted by the visits it brought, against what it cost to run.
- 03
Tested every month
A new ad runs beside the one that’s winning, so what works keeps getting better.
Over time
Every page that books on its own is a click you stop paying for.
The ads show which searches book. Those searches earn pages of their own. Your profile and your reviews bring calls without a click.
The ads hold steady. What you own keeps adding.SEOLocal SEO & Google Business ProfileReviews & Reputation
Working with us
First we count last month. Then every lead gets somewhere to land.
It starts from your own numbers, not from a pitch for a bigger budget.
- 01
Where the money goes now
What’s spent, where the leads go and what booked, read together from your ad accounts and your calls.
- 02
Nothing more spent until it’s ready
Call tracking, a page for each ad and the follow-up go live before the next ad runs.
- 03
Your ads, whoever runs them
They can stay with whoever runs them now, and their leads still book and get counted. Or we run them too: Google Ads and Facebook & Instagram Ads.
- 04
Every month, the money moved
Bookings by ad, the budget shifted toward what books, and a report you can read, talked through on a call.
Counted to the booking
Under all of it, one count: what each ad, page and call brought in.
Reported every month