Physical therapy

More patients who choose you directly, and more who finish their plan.

People who go looking for help after an injury or surgery find you and book. Each referral is followed until it’s an evaluation on the schedule, and each patient is reminded through to the last visit.

Referrals

A referral is a slip of paper. Someone still has to call.

A patient leaves the surgeon’s office with your name on a slip. Whether she becomes yours depends on the next few days.

When the referral reaches you, times to choose from, and a reminder if they haven’t booked.

Your clinic easy to find by name, with a time they can book from the listing.

A reply straight away, even while everyone is with patients.

Patients who come on their own

Found by people looking for help, before anyone refers them.

Knee pain, a bad back, a sports injury. They choose you from the first visit, and nobody else decides whether they come.

Referrals keep you busy. They don’t let you grow on your own terms.

When the schedule changes

  • A source starts sending elsewhere
  • A surgeon retires
  • A group opens its own clinic

New patients, last quarter

Sent by a referral

Found you directly

None of it is your decision, and none of it comes with notice.

Plans of care

A plan of care only works if they finish it.

Three patients, one twelve-visit plan. What separates them is who followed up.

  1. 01

    The third visit

    A cancellation nobody rebooked, and the plan ended there.

  2. 02

    The seventh visit

    It felt better, so they stopped, five visits short of the plan.

  3. 03

    All twelve

    Reminded before each visit, rebooked after the one they missed, checked on when they drifted.

Past patients

Last year’s knee is this year’s shoulder.

Discharged isn’t gone. Each one is asked in your clinic’s voice, when it’s due.

  1. 01

    A new injury

    They come back to the clinic that treated the last one.

  2. 02

    A check before the season

    A note before it starts, while there’s time to get ready.

  3. 03

    A teammate they send

    Asked who they saw, they say your name.

  4. 04

    A review

    Asked near the last visit, while the progress is fresh.

  5. 05

    A partner

    The one who drove them to every visit has a back too.

  6. 06

    A follow-up after discharge

    A few weeks on, a check that the progress has held.

What owners say about the process.

Working with us

We start with last quarter’s referrals.

  1. 01

    Where patients slip

    The referrals that never became evaluations, the plans left unfinished, and what a plan of care is worth to you.

  2. 02

    Live within the first month

    Every referral followed and every patient reminded, in your clinic’s voice.

  3. 03

    Counted every month

    Evaluations booked, plans finished, patients back, and what they’re worth.

Questions clinic owners ask about their patients.

How do I market a physical therapy clinic?

Two ways in: the doctors who refer, and patients searching on their own. For the second, be found for the injuries and conditions you treat, with reviews and pages that make a first visit easy to book.

How do I get patients without a doctor’s referral?

Every state lets patients see a physical therapist directly in some form, with limits that vary. Those patients search online, so being found for their injury, and easy to book, is how a clinic wins them.

How do I stop patients dropping out before their plan of care ends?

Keep the goal in front of them, remind them of each visit and call the same day one is missed. Patients rarely decide they’re done; life gets busy and the visits slip.

How do I cut cancellations?

Make keeping the visit easier than canceling it: reminders they can confirm with one reply, a quick way to move a visit rather than drop it, and a policy patients have seen before they book.

How do I get more physician referrals?

Doctors keep sending patients where they’re seen quickly and where the office hears back. Booking each referral within days and a short progress note to the referring office keep a source sending, and referred patients who are easy to book show up more often.